The main idea and concept of the Clothing and Footwear Design Studio at the Prague Academy of Arts, Architecture and Design under the leadership of prof. Liběna Rochová is focused on the creative concept of clothing form. This main path, the concentration on the development of creative thinking, should, in its final form, take the form of a unique collection that moves on the border between applied art, design and free art.
Freedom and seeking is focused on discovering one's own resources with an emphasis on the personality of each student. This idea of ​​supporting the personality and creative development of students is one of the main ideas of the studio.
In addition to this creative search with an overlap into "fashion art", students are led to the knowledge to be able to transfer this free creation into a commercially defined form of clothing, with preparation for the "real world" of the Czech and world clothing industry.
Students are thus guided to how to establish their own brand with an emphasis on the issue of sustainability and its application to their own collections. The principle is also the path to excellent craftsmanship and knowledge of materials.

Head to Toe

The Fashion and Footwear Design Studio (DOO) at UMPRUM presents a two-semester creative process that traces the development of an original clothing concept from the first prototype to a complete look. The starting point for the winter semester was the creation of a headpiece—a small garment form perceived as an autonomous object at the intersection of fashion, architecture, and fine art. The head became a space for experimentation with construction, materials, and meaning, with one source of inspiration being the work with unique materials from the Czech hat-making workshop Tonak. During the summer semester, the students developed their original concepts into clothing collections or unique designs. The original headpieces served as the starting point for exploring silhouette, volume, layering, and the relationship between clothing and the body. The resulting collection represents a continuous process of exploration, in which a fragment transforms into a whole, an object into a garment, and an idea into a total look. “Head to Toe” is a study of the relationship between the body, space, and clothing—a journey from head to toe.