Mercedes-Benz Prague Fashion Week

Info

the largest

MBPFW is the largest fashion event in the Czech Republic.

local creativity support

MBPFW introduces the work of meticulously selected designers from the Czech and Slovak Republics, who are going to reveal their current next season collections for the first time.

trend-setters

MBPFW works with distinctive aesthetics inspired by fashion shows in Paris or Milan. The aim of its choreography is to connect different arts disciplines.

international platform

MBPFW is the only fashion event in the Czech Republic that has an international overlap (it is a part of the international network of fashion weeks organized under the patronage of Mercedes-Benz similar to New York, Berlin, Sydney, Moscow, Istanbul or México City).

social event

MBPFW’s emphasis is on an attractive audience from the worlds of fashion, design, art and business.

celebrities

Every year, MBPFW welcomes important guests from the Czech Republic as well as from abroad. Editors from media such as Vogue Italia, W Magazine or Nowfashion.com have come to Prague.

exclusive and independent side events

MBPFW does not mean just fashion shows. A number of side events take place during the entire week – we want Prague to be(come) alive with design and fashion!

History

Mercedes-Benz Prague Fashion Week (#MBPFW, formerly Mercedes-Benz Prague Fashion Weekend) has naturally evolved since it´s estabilishment in 2010 – from an open air show on “the longest catwalk in Central Europe” in Pařížská street, through a white “fashion tent” to the present conception of “a fashion temple” at various historical buildings which offer the designers an excellent setting for their attractive presentations. Since 2013, when the car factory Mercedes-Benz became the event’s title partner, the Prague Fashion Week has been a member of the world prestigious fashion weeks family, which Mercedes-Benz takes the patronage over all over the world.

Location

TBC

magazine

Blue Paper magazine has been part of the Mercedes-Benz Prague Fashion Week since the end of 2013. The bilingual lifestyle newspaper is published twice a year independent of the MBPFW content. It relies on unique personalities, photography and a distinctive graphic format.